PTA and Simplifai form strategic partnership for Agentic AI in the insurance industry

PTA IT Consulting and Norwegian AI partner Simplifai have entered a strategic partnership to accelerate digital transformation in the German insurance sector. Combining Simplifai’s expertise in Agentic AI with PTA’s deep market knowledge, the collaboration will help insurers digitise processes efficiently and sustainably. Together, the companies aim to bring practical AI innovation to everyday insurance operations, bridging human expertise and intelligent automation.

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October 30, 2025

Mannheim/Oslo, October 2025 – PTA IT Consulting and Norwegian AI partner Simplifai have entered a strategic development and implementation partnership. The goal of the collaboration is to support insurance companies in Germany in digitising their business processes with the help of Agentic AI – efficiently, pragmatically, and sustainably.

As part of the partnership, Simplifai brings its advanced technology and expertise in Agentic AI, while PTA contributes in-depth market and industry knowledge, as well as extensive experience from customer projects in the German insurance sector. The result is a powerful combination of technological innovation and practical implementation expertise.

“At Simplifai, we believe that agentic AI is the decisive shift insurers need – automation that works with human judgment, not against it. We look forward to partnering with PTA, whose expertise and deep system knowledge will help us bring this value to Germany,” says Niels Zijderveld, Chief Revenue Officer at Simplifai.

Björn Huppertz, Head of Financial Services at PTA, also sees great potential in the collaboration: "In Simplifai, we have found a partner that does not focus on short-term trends, but has been delivering sustainable, tangible innovations since 2017. The combination of agentic AI and our understanding of the German banking and insurance market opens up new opportunities for our customers to design processes more intelligently and integrate AI use cases directly into their value chain. Together with Simplifai, we are putting agentic AI to productive use and have found a partner that is 100% focused on our industry."

PTA chose Simplifai because the company offers a specialised, tangible solution that clearly stands apart from the short-term AI hype. Simplifai represents sustainable innovation and develops software that insurers can experience in their day-to-day operations – an approach that aligns perfectly with PTA’s philosophy.

In the coming months, both companies plan to launch their first joint customer projects, build a shared market presence, and, in the long term, offer an entry-level package combining front-end components with Simplifai technology.

About PTA IT Consulting

PTA IT Consulting has been developing customized and customer-oriented IT solutions since 1969. With its focus on organizational and IT projects, it provides its customers with pragmatic and successful support in their digitalization efforts. PTA is certified according to DIN EN ISO 9001 and ISO13485. The PTA Group, headquartered in Mannheim, currently employs over 400 people and has 13 locations in Germany, Spain, and Switzerland.

About Simplifai

Since 2017, Simplifai has been helping insurers make claims processes more efficient with Agentic AI. Their platform enables the development of tailored AI Agents that handle repetitive tasks and support employees – enhancing efficiency, customer satisfaction, and resilience.

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